Cheers to Every Sip, Cheers to the Young Generation | YoungCheers
"Every sip, a lasting joy."
YoungCheers Co., Ltd. was founded in 2013 by a team of passionate young Taiwanese. Our name, YoungCheers, means "a toast to youth." We craft local, artisanal alcoholic beverages for a new generation, combining high quality, creativity and a refined sense of flavor.
As the driving force behind the well-known spirits brand Bunnyville (nicknamed "Bunny Liquor" in Taiwan), YoungCheers runs the entire value chain: product development, sourcing local ingredients, precision brewing and distillation, bottling and production, and full-scale brand marketing and distribution.
Origin: Taoyuan's Forgotten "Bunny Village," Heir to Taiwan's First Generation of Private Distilleries
Our distillery sits in a quiet mountain valley in Guishan, Taoyuan, known locally as Bunny Village (兔子坑). Founded in 2005, it was among Taiwan's first private distilleries, opened after Taiwan joined the WTO and allowed private alcohol production. To honor the land where it all began, we created our emblem: a rabbit in an elegant British suit. The "Suited Bunny" is the soul of Bunnyville, and it earned the brand its warm, catchy nickname in Taiwan: "Bunny Liquor."
Craft & Technology: 20-Plate Reflux Column Still × IoT Smart Temperature Control
While staying rooted in local terroir, YoungCheers fully modernized the distillery in 2013 with forward-looking distilling technology:
• 20-plate high-efficiency reflux column still: greatly improves the spirit's purity and the precision of aroma separation.
• Hundreds of IoT smart sensors for precise monitoring: round-the-clock digital data tightly controls fermentation temperature, reflux ratio and distillation cut points, turning traditional know-how into an exceptionally consistent, high-quality standard.
This blend of technology and craft has won our spirits repeated recognition at international competitions since 2015, putting them in the spotlight on the world stage.
International Honors & Media Spotlight
YoungCheers' distilling expertise has been recognized at world spirits competitions such as the SFWSC, and has drawn wide coverage from mainstream media and lifestyle and fashion outlets at home and abroad:
• World-class awards:
– Spring Vodka 40%: Silver Medal at the San Francisco World Spirits Competition (SFWSC) five years in a row, a milestone for Taiwanese vodka on the international stage.
– Bunnyville No.17 Whisky: Double Gold at an international spirits competition, showing the aging potential of whisky shaped by Taiwan's terroir.
• Media features & cross-industry buzz:
– Business Today: "Distilling the Soft Creativity of the Young Generation"
– GQ features: "A Taiwanese Distiller's Dream"; "The Perfume-Bottle Mini Liquor Driving Men and Women Wild"; "Vodka Can Be Layered Too: The Carefully Crafted Special Edition"
– Mirror Media: "This Taiwanese Bunny Is No Ordinary Rabbit"
– EBC News, TVBS, United Daily News, China Times, Apple Daily: all reported on Taiwan's first vodka to compete internationally and its gold-medal whisky
– PopDaily, Niusnews: "No Need to Go Abroad for a Great Tipple: One Sip Shows How Smooth This Taiwanese Bunny Liquor Is"
Our Mission
At YoungCheers, we believe great spirits shouldn't be untouchable bottles on a shelf. They should be part of everyday life, helping the young generation celebrate and share joy. We will keep investing in Taiwan's local ingredients and refined distilling craft, capturing the purity and flavor of Taiwan's land in every bottle of Bunnyville, and raising a glass with the world.
